Shopify Admin audit before you buy ads

DRAFT shell — title, outline, and CTA only. Copy below is catalog language from Store OS. No invented metrics, case studies, or prices.

Outline (DRAFT)

Make the store convert before you buy ads. Replicable Shopify Admin audit + config — variants, price, weight, shipping — so ops friction stops killing conversion.

Why Admin before ads
DRAFT — catalog language only. Store converts before ad spend.
Scorecard / Admin friction diagnosis
DRAFT — name ops friction; no invented scores or case studies.
Audit: variants, price, weight, shipping
DRAFT — replicable Shopify Admin audit from the Store OS sheet.
Admin config to the mold
DRAFT — config only; no theme / Dawn file edits.
Delivery checklist + handoff
DRAFT — team owns the Admin after install.
Out of scope
DRAFT — Ads / creatives = NEXUS OS. Theme-only work is not Store OS.

For / not for (catalog)

For: founder / ecom lead on DTC Shopify; ops friction; wants ads but the store does not convert yet.
Not for: theme-only work; ads with no converting store; creatives-only; Plus enterprise with no Admin owner.

Curriculum proof: Store OS catalog. Ads / creatives stay out of scope (NEXUS OS).