Store OS

Make the store convert before you buy ads.

Replicable Shopify Admin audit + config — variants, price, weight, shipping — so ops friction stops killing conversion.

Talk to RutinHQ Read the system

or email strategy@rutinhq.com

For whom

Founder / ecom lead on DTC Shopify
Ops friction
Wants ads but store doesn’t convert yet

Not for

Theme-only work
Ads with no converting store
Creatives-only
Pure Plus enterprise with no Admin owner

How it works

1) Scorecard / Admin friction diagnosis
2) Audit: variants, price, weight, shipping
3) Admin config to the mold (no theme file edits)
4) Delivery checklist + handoff
5) Ads / creatives = out of scope (NEXUS OS)

Outcomes

Store that converts with less ops friction
Coherent Admin config
A base ready before ad spend

What it’s not

Theme / Dawn file editing
An ads agency
Someone else’s catalog defaults or shipping rates
Bots placing purchase orders

Talk to RutinHQ Read the system

or email strategy@rutinhq.com

FAQ

What is Store OS?

Make the store convert before you buy ads. Replicable Shopify Admin audit + config — variants, price, weight, shipping — so ops friction stops killing conversion.

Who is Store OS for?

Founder / ecom lead on DTC Shopify. Ops friction. Wants ads but store doesn’t convert yet.

How does Store OS work?

1) Scorecard / Admin friction diagnosis. 2) Audit: variants, price, weight, shipping. 3) Admin config to the mold (no theme file edits). 4) Delivery checklist + handoff. 5) Ads / creatives = out of scope (NEXUS OS).

What is Store OS not?

Theme / Dawn file editing. An ads agency. Someone else’s catalog defaults or shipping rates. Bots placing purchase orders.